The English business is run in
Meetings, emails, presentations and negotiation. A programme for founders, managers and employees who work in English with teams, clients or partners, and for companies that want this for their staff.
For professionals: a closed cohort of 6
- 32 core hours, then 16 hours in your specialist track
- Two sessions a week, live on Google Meet
- From 580 TND, in instalments
For companies: a programme built on your team's work
- A dedicated cohort for your team, up to 8 people
- Content drawn from your emails, meetings and presentations
- Progress reports for the manager, and an invoice in the company's name
A clear outcome for every role, not a list of topics
Founders and entrepreneurs
Pitch your project to an investor, run a sales call, discuss price and close the deal in English.
Managers and team leads
Run a meeting, give feedback and write a report for your management in English.
People moving to work abroad
Write your CV, pass the interview, negotiate the offer and settle into an international team.
Company teams
A whole team training together on its real tasks, at a similar level and with one goal.
Two layers: a shared foundation, then a track of your own
Founders, managers and employees heading abroad all need most of the same things: emails, meetings, calls, presentations and negotiation. The difference is in the last part, which is the specialist track.
Core programme
For everyone. Eight weeks, two sessions a week, sixteen sessions covering professional communication in full, with a mid-point and a final assessment.
Specialist track
Choose one of three after seeing what they contain: founders, managers or working abroad. Four weeks ending in a full simulation of a working day.
The specialist track is only sold on its own to people who have completed the Core programme with us.
The Core curriculum, session by session
Sixteen two-hour sessions, each with its own content and homework.
Week 1Who you are, in English
Diagnosis and professional profile
- A spoken and written diagnosis against real work tasks, not grammar rules
- Introducing yourself: name, role, company and responsibilities, in thirty seconds
- The short elevator pitch: what you do, for whom, and why it matters
- Every participant records their pitch on day one, and records it again in session 16
Homework: a 100-word professional bio
Email fundamentals
- Structure: subject line, opening, body, action required and closing
- Register: formal, neutral and direct, and how to choose what fits the situation
- Openings and closings other than the automatic Dear Sir or Madam
- Clarity: one message, one purpose, one action
- The six phrases that make Arabic speakers' emails sound odd in English
Homework: three emails from real scenarios
Week 2Email and meetings
Email in practice: difficult messages
- Making a request without sounding demanding
- Chasing a late reply without damaging the relationship, in three escalation levels
- Apologising and correcting a mistake
- Declining a task, apologising and asking for a deadline extension
- Breaking bad news to a client or supplier
Homework: four emails, one for each difficult case
Meetings 1: getting into the discussion and staying in it
- The language of the agenda, opening a meeting and setting its purpose
- Running the session: keeping time, moving on and parking a topic
- Interrupting politely, holding the floor and getting it back
- The hardest skill for non-native speakers: jumping into a fast conversation
Homework: a four-point agenda for a real meeting you run
Week 3Meetings and calls
Meetings 2: contributing and closing
- Giving your opinion with the right strength
- Agreeing, partly agreeing and disagreeing without conflict
- Asking for clarification, checking understanding and rephrasing
- Summarising, assigning actions and writing the minutes
- A live meeting simulation with rotating roles, recorded
Homework: minutes of the recorded simulation
Phone and video calls
- Opening and closing a call, transferring and taking a message
- Language for rescuing a call when the connection is poor
- Spelling names, reading numbers, and confirming addresses and references
- The conventions of Google Meet, Zoom and Teams, and etiquette for muting and screen sharing
- Confirming decisions in writing after the call
Homework: a recorded call simulation with a cohort colleague
Week 4Relationships and numbers
Small talk, networking and LinkedIn
- Introductions that work and introductions that stall
- Culturally safe topics, and what not to ask in a British, American or European context
- Moving from small talk to business without an abrupt cut
- Leaving a conversation politely at an event
- LinkedIn: your headline, the connection request and the follow-up message
Homework: rewrite your LinkedIn headline and summary in English
Numbers, data and money
- Saying numbers: fractions, percentages, currencies, large numbers, dates and ranges
- Describing performance and trends: rise, fall, stability, and comparison with last quarter
- Quotes, invoices, payment terms and deadlines
- Mid-point assessment: a twenty-minute individual task, an email and a short call
Homework: present one KPI from your work in three minutes
Week 5Presentations
Presentations 1: building the talk
- Structure: hook, context, message, evidence and close
- Signposting and moving between sections
- One message per slide, and what goes on the slide versus what you say
- Opening lines that hold the room in the first twenty seconds
Homework: build a five-minute presentation about your work
Presentations 2: delivery and questions
- Voice, pace, pauses and eye contact on camera
- Every participant presents five minutes live, filmed
- Handling questions: buying time, answering, deferring and admitting a gap
- The hostile or unclear question: rephrase it, then answer
- Feedback from peers and the teacher against fixed criteria
Homework: re-record the presentation after applying the feedback
Week 6Negotiation
Negotiation 1: opening and offering
- Positions versus interests: the vocabulary of each
- Preparing in English: your goal, your walk-away point and your alternatives
- The language of offers and conditional offers: If you could…, we would be able to…
- Signalling flexibility without giving a concession
Homework: a real negotiation brief in English
Negotiation 2: pressure, concessions and closing
- Rejecting an offer while keeping the deal alive
- The language of concessions: trading, not giving
- Handling silence, aggression and the last-minute extra request
- Closing, confirming and writing the agreement email
- A live one-to-one negotiation simulation observed by the teacher
Homework: a post-negotiation confirmation email
Week 7Writing and selling
Professional writing beyond email
- Reports: structure, findings and recommendations
- Proposals and one-pagers
- The executive summary: writing for someone who reads only four lines
- Editing your English: cutting thirty percent without losing meaning
Homework: a one-page proposal or report from your work
Describing your company, product or service
- The value proposition in one sentence
- Features versus benefits, and why translating from Arabic produces only features
- The client pitch: problem, solution, proof and the ask
- Handling objections: price, timing, trust and the competitor
Homework: a recorded two-minute product pitch
Week 8Culture and the final assessment
Cross-cultural communication at work
- Directness: British reserve, American directness and Gulf formality
- Hierarchy, first names, titles, and who speaks when
- Time and deadlines, and what "end of day" means in different offices
- Written tone: what reads as polite in Arabic and rude in English
Homework: prepare for the final simulation
The final simulation and assessment
- A full sequence for each participant: a client meeting, then a short pitch, then handling an objection, then a follow-up email written on the spot
- Re-recording the session 1 elevator pitch, with both recordings handed over side by side
- An individual written report against six criteria: clarity, register, fluency, accuracy, business vocabulary and impact
Outcome: an Ethanna certificate of completion
Three specialist tracks, eight sessions each
Each track ends with a full simulation of a real working day.
- A1The investor pitch: the three-minute and ten-minute versions, and telling your growth metrics
- A2Presenting a deck slide by slide, and investor questions under pressure
- A3Selling in English 1: discovery calls, qualifying questions and demos
- A4Selling in English 2: pricing conversations, objections and closing
- A5Contracts and agreements: NDA, MOU and SOW, and the terms of quotes and invoices. Vocabulary only, not legal advice
- A6Managing suppliers, freelancers and international clients: the brief, scope, deadlines and escalation
- A7Marketing English: website copy, social posts and cold outreach that gets replies
- A8Full founder simulation: an investor pitch, a discovery call, price pressure and a chain of follow-up emails
- B1One-to-ones and check-ins: the language of asking, listening and coaching
- B2Giving feedback: praise, corrective feedback and the difficult conversation
- B3Delegating: instructions, expectations, ownership and deadlines
- B4Running meetings and daily stand-ups: timekeeping, decisions and follow-up
- B5Performance reviews and goal setting: the language of appraisal, KPI and OKR English
- B6Conflict, complaints and difficult situations within the team: de-escalation
- B7Managing up: status updates, escalation and presenting to leadership
- B8Full manager simulation: a one-to-one, a team meeting, a feedback conversation and a written report for an executive
- C1The English CV and LinkedIn profile: achievement verbs, results and matching the job ad
- C2Cover letters and application emails, and dealing with recruiters
- C3Interviews 1: "tell me about yourself", competency questions and the STAR method
- C4Interviews 2: behavioural questions, salary and relocation conversations, and the questions you ask
- C5The first ninety days: fitting in, asking for help and reading the unwritten rules
- C6Remote work: tone on Slack and Teams, written clarity and time zones
- C7Relocation English: visa and contract vocabulary, housing, banking and health
- C8Full hiring-cycle simulation: a screening call, an interview, a panel and a thank-you follow-up
Hear the difference yourself
The clearest proof in the programme needs no one to explain it.
You record your elevator pitch
What you do, for whom, and why it matters. Thirty seconds, no preparation.
You record it again after 32 hours
You receive both versions side by side, with a written report against six criteria.
For company teams: training on your team's real work
The same professional curriculum, built on your emails, meetings and presentations. For teams that deal in English with clients, partners or a head office abroad.
How we work with companies
Needs-analysis call
With the team manager or HR: the tasks, the priorities and the right schedule.
Level check for each participant
Before the start, so the cohort is at a similar level and everyone progresses together.
A written offer and a tailored programme
Hours, content, schedule and price, in one clear offer.
Training and follow-up
Live sessions, a progress report for the manager at mid-point and at the end, and a certificate of completion for each participant.
A private company cohort up to 8 people
One team from the same company, with content built on its tasks and a schedule agreed around the team's work.
Private lessons for a manager 1-hour sessions
For a manager or executive who needs focused preparation: a board presentation, a partner meeting or an upcoming negotiation.
Seats in open cohorts at the published price
For one or two employees: they join an open cohort of 6, with the same programme and the prices shown below.
The price is set after the needs-analysis callbecause the number of hours and the content differ from one company to another. We send you a written offer after the call.
Request a quote for your companyPrices for individuals
The full price, no hidden fees. The full bundle costs less than buying the Core and the track separately: 580 + 300 = 880 versus 825.
Core programme
Complete professional communication
or 2 instalments × 290 TND · 18.13 TND per hour
- 32 live hours · 8 weeks
- Two sessions a week
- Mid-point assessment and final simulation
- Elevator pitch recorded before and after
Core + specialist track
The full programme with the track that fits you
or 3 instalments × 275 TND · 17.19 TND per hour
Save 55 TND- 48 live hours · 12 weeks
- Everything in the Core programme
- 16 hours in your specialist track, with a final simulation
- Ethanna certificate of completion
Specialist track only
For Core graduates only
Single payment · 18.75 TND per hour
- 16 live hours · 4 weeks
- Choose: founders, managers or working abroad
- A full final simulation
From registration to certificate
Registration
You fill in the form, and your details reach us in a WhatsApp message you send yourself.
Placement call
Ten minutes with the teacher within 24 hours, free.
Offer and seat booking
Dates, days, price and instalments. Your seat is held after payment.
Welcome pack
The schedule, the Google Meet link, the materials and the homework policy.
First session
A full diagnosis, your elevator pitch recorded, and a written goal.
During the programme
Weekly homework with written correction within 72 hours.
Final assessment
An individual report against six criteria, and both recordings side by side.
Certificate
An Ethanna certificate of completion, with a suggested next step.
Frequently asked questions
Can my company train a whole team?
Yes. We start with a needs-analysis call with the manager, then assess each participant's level and build the programme on the company's real tasks. A dedicated cohort of up to eight people, a progress report for the manager at mid-point and at the end, and an invoice in the company's name.
How much does the company programme cost?
The price is set after the needs-analysis call, because the number of hours and the content differ from one company to another. We send a written offer after the call.
Do you guarantee a job?
No. Ethanna does not recruit and does not guarantee a job or a visa. The programme builds the language you need in interviews and in the job itself: emails, meetings, presentations and negotiation.
What level do I need to join?
At least B1, checked in the placement call. If your level is below that, we point you to the levels programme first.
Do I choose my specialist track at the start?
No. You choose it during the Core programme, after seeing its content and discussing it with the teacher. Most participants decide in week four or five.
Can I buy the specialist track on its own?
Only if you have completed the Core programme with us. The tracks build on language and skills the Core programme establishes.
Are sessions recorded?
Simulations and presentations are recorded in class for assessment, with your written consent. Recording a full session for someone who missed it is a paid extra, requested and priced on demand.
How do I pay in instalments?
The Core programme in two instalments, the full bundle in three. The first instalment is due before the first session. Payment methods: D17 / Mandat, bank transfer or online payment.
What if I miss a session?
A session you miss counts as used and is not made up. A session Ethanna cancels is made up free of charge.
What if the cohort doesn't fill?
A cohort starts with at least four participants and at most six. If it doesn't fill, we offer to move you to the next cohort or a full refund.
How is it different from the levels programme?
The levels programme builds general English one level at a time. This programme takes your current English and turns it into professional performance in specific situations, in a closed cohort with a fixed start date.
What do I leave with?
An individual written report against six criteria, your session 1 and session 16 elevator pitch recordings side by side, and an Ethanna certificate of completion.